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Anti-Kickback, Fraud, Stark, and Marketing – Where are the Landmines?
Format: On-Demand Webinar
Duration of the training: 90 Minutes
Location: Online Webinar
By: William Mack Copeland, MS, JD, PhD, LFACHE

Conference Materials (Password Required)

This webinar will provide an in-depth understanding of the Federal False Claims Act, Federal Anti-Kickback and Stark laws, and discuss how marketing activities can trigger either or both. It will also provide the basic building blocks attendees will need to develop and maintain the company’s precious commodity – the company’s reputation – and eliminate exposure to fraud charges based on marketing practices. It will also cover the practical requirements and operations, principles of compliance and the basic elements that every business must have to reduce civil and criminal liabilities and economic sanctions.

On completing this webinar, attendees will have an understanding of anti-kickback regulations, Stark laws, and compliance issues that shore up company weaknesses in marketing. Attendees will know how to implement mandatory internal controls to reduce exposure to risks. The course includes a case study discussion of how a company’s marketing efforts exposed an organization to many vulnerabilities.

This session will benefit all functional groups who have data protection responsibility, marketing responsibilities or need to understand the basics of compliance.

Learning Objectives:
  • Provide the basic building blocks attendees will need to develop and maintain the company’s most precious commodity the company’s reputation
  • Help eliminate exposure to fraud charges based on marketing practices
  • Help attendees to have an understanding of anti-kickback regulations, Stark laws, and compliance issues
  • Help attendees to shore up company weaknesses in marketing
  • Help attendees to understand the basics of compliance
  • Provide an understanding of the Federal False Claims Act, its various elements, how it works and its whistleblower provisions
  • To provide an understanding of the Anti-Kickback Statute and Stark
  • To discuss how marketing activities can trigger a violation of these laws
Areas Covered in the Session:
    • Federal False Claims Act
    • Awards To Whistleblowers
    • How Does The False Claims Act Work
    • Proof of False Claim
    • Who Can Bring Action?
    • False Claims Act Damages
    • Interface With The AKS & Stark
    • Federal Anti-Kickback Statute
    • Remuneration
    • Intent
    • Anti-Kickback Exceptions
    • Scope Established By Judicial Interpretation
    • Enforcement
    • Stark and The False Claims Act
    • Stark Exceptions
      • Group Practice Exemption: 42 CFR §411.352
      • In-Office Ancillary Services Exception: 42 CFR §411.355(b)
      • Physician Services (No exception necessary)
      • Personal Services: CFR § 411.357(d)
      • Physician Recruitment: CFR § 411.357(e)
    • Stark I And Stark II
    • Designated Health Services
    • Stark Penalties
    • Stark: Civil Monetary Penalty And Exclusion
    • Stark Enforcement
    • Compliance Plans
    • Marketing: What You Can And Cannot Do
    • OIG Advisory Opinions
    • Compliance Guidance
    • Recent Cases
    • Where are the Landmines
    • Areas Of Concern
Suggested Attendees:
  • Healthcare CEOs
  • Healthcare CFOs
  • Chief Compliance Officers
  • Chief Medical Officers
  • Providers
  • Practice Manager
  • Attorneys and Legal Staff
  • Medical Providers
  • Physicians
  • Registered Nurses
  • Physicians Assistants
  • Administrative Staff
  • Sales and Marketing Managers
  • Customer Service Managers
  • Risk Managers
  • Hospitals Human Resources
  • Supervisors/ Managers
  • Other Healthcare Provider Executives
Presenter Biography:

William Mack Copeland, MS, JD, PhD, LFACHE, practices health care law in Harrison, Ohio at the firm of Copeland Law, LLC. He is also president of Executive & Managerial Development Group; a consulting entity providing compliance and other fraud and abuse-related services. A graduate of Northern Kentucky University SalmonP. Chase College of Law, Bill is a frequent author and speaker on health law topics. Copeland is a member of the American Health Lawyers Association, American, Ohio and Cincinnati Bar Associations and is a life fellow in the American College of Healthcare Executives. A former hospital chief executive officer, he was awarded the American College of Health Care Executives Senior-Level Healthcare Executive Regent’s Award in 2007.


This is a Live Virtual session.

A new way of immersive learning that allows you to engage live with our instructor and peers providing you with the flexibility to juggle the new work-life balance.


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WHAT’S THIS DIFFERENT FORMAT? +
  • Live (One Attendee) – Only 1 person will be able to join the webinar
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  • Live (5 to 10 Attendees) – Upto 10 persons are allowed to join the webinar
  • On-Demand Recording (One Attendee) – Webinar recording link will be provided for a single attendee
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  • DVD – DVD will be shipped physically to the address provided
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WHAT CERTIFICATION DO I GET POST THE TRAINING? +

After successful completion of the training, you will be awarded the course completion certificate (on request). The certifications/ recertifications should be mentioned under the description of every course.

TESTIMONIALS

“Jim Sheldon-Dean’s insights on privacy and security were very much helpful to our team, it was great to learn from an instructor like him. Appreciate!”CHRISTINE JACOB MD, CDI SPECIALIST

“This program on HIPAA did a great job providing actionable concepts in a way that updated our team and me, I now know how I will implement the concepts because I already did it in their online seminar, it was easy to ask questions from the speaker at the end of my 60 minutes course.” MELISSA PRESTON, HEALTH INFORMATION MANAGEMENT STAFF

“The workshop was very insightful and made absolute sense in terms of the regulations and their compliance. I am thankful for having the opportunity to attend.”BARBARA CAPRIOTTY, REHABILITATION DIRECTOR