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Case Management Strategies For Managing In A Volatile, Uncertain, Complex And Ambiguous (VUCA) World
Event Date: TBD
Time: 1 pm ET | 12 pm CT | 11 am MT | 10 am PT
Duration of the training: 60 Minutes
Location: Online Webinar
By: Laura Ostrowsky, RN, CCM MUP

Conference Material (Password Required)

Today’s world is constantly changing. Healthcare is affected by changes in public policy, reimbursement, regulations/laws, technological and scientific development and discoveries. How do we keep pace in this environment? How do we plan? Can we anticipate changes and move forward successfully? These questions must be in our strategic plan.

This session looks at these influences, their actual and emotional toll. Today we will be looking to, the military to learn about concepts and philosophy of surviving and even thriving in this tumultuous environment. VUCA is an acronym for volatility, uncertainty, complexity and ambiguity. It comes out of the U.S. War College circa 1987. It has been used and embraced by businesses: in technology, manufacturing, and telecommunications but has seen little or no usage in health care. It is about being proactive, not reactive, about learning to look for the clues or indications of change and jumpstarting the process. It’s a new way of thinking, anticipating and embracing change and challenges.

Learning Objective:
  • To understand the skills needed to cope with uncertainty
  • To understand the risks of resisting change
  • To  be able to identify signs of impending change
  • To plan case management strategies and actions
  • To Implement the case management strategies effectively
  • To react proactively to these uncertain changes in case management
  • To successfully change threats into opportunities
Areas Covered in the Session:
  • The associated vocabulary and concepts of VUCA
  • Historical perspective with examples of reactive and proactive responses to changes in medical business as well as health care delivery and reimbursement
  • The cost of resistance to change
  • Change as a threat or an opportunity
  • How to identify clues to change and take steps to stay ahead of the curve.
  • What’s working and what isn’t in your case management department
  • Agility – the ability to move quickly and efficiently to the next level
  • What do your metrics tell you?
  • Live Q&A session
Suggested Attendees:
  • Case Managers
  • Social Workers
  • Nurse Leaders
  • Physician administrators
  • Strategic planners
  • Managed care contracting/Financial planning directors
  • Acute care hospital department administrators
  • Ambulatory care administrators
  • Registered Nurses
  • NPs
  • MDs
  • Patient Education professionals
  • Patient Representatives
  • Patient navigators
  • Staff nurses and supervisors
  • RN Case Managers
  • Director of Case Management
  • Directors and Vice Presidents of Nursing
  • Directors of Patient Flow
  • Director of Revenue Cycle
  • Chief Financial Officers
  • Chief Operations Officers
  • Chief Medical Officer
  • Hospitalists
  • Director of Quality Management
  • Nursing Home Directors
  • Director of Home Care
  • Director of Finance
  • Physician Advisors
  • Directors of Social Work
Presenter Biography:

Laura Ostrowsky RN, CCM MUP is the current president of the NYC chapter of CMSA and a Director on the national CMSA board. She is teaching a CCM prep course with the Case Management Institute, working with Athena Forum and writing and consulting on case management and related topics.   Laura has published articles on Case Management in CMSA Today, Professional Case Management, Case in Point, The Patient Flow Journal and other periodicals.  She regularly presents at national conferences including CMSA, the Patient Advocate Institute, NTOCC and others on topics ranging from case management, patient flow and payer-provider collaboration to advocacy, collaborative practice and case management’s role in the changing healthcare environment.

Laura is a past Director of Case Management at Memorial Sloan-Kettering Cancer Center (1999-2019) and the 2012 CMSA Case Manager of the Year.  Her program was been nominated by Case in Point for excellence in Utilization Management, Discharge Planning and Transitions in Care and awarded the patient Advocate Award.  She created a patient advocacy program to assist patients in obtaining access to specialty care despite network restrictions.  The program has been featured in articles in Advance for Nursing, The Wall Street Journal, Case in Point, and Case Management Monthly.

Laura holds a master’s degree in Health Planning and Policy from Hunter College.  She has been a CMSA member since 2005 and has served on the Board of Directors of the NYC Chapter since 2011, and CMSA National for 2 years from 2016-2018.

Laura has 40 years of health care experience, including time as a staff nurse, QA Coordinator, Director of UR and QA, followed by directorships in CM at New York Presbyterian (NYP) and Memorial Sloan Kettering Cancer Center and providing educational presentations as part of the Genentech Speaker’s Bureau.  She also spent 3 years in information services at the NYP Network overseeing the selection, acquisition and implementation of an integrated hospital information application for UR, QA, Credentialing and Risk Management at 5 network hospitals.

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